We look forward to paying tribute to the pioneers and innovators as we amplify the new generation of hip-hop artists like only BET can.” “From music to fashion, art, and entertainment, we are honored to have always provided a platform for hip-hop to thrive. “For five decades, hip-hop has not only influenced American culture but has become a global phenomenon and one of the most influential musical genres of our lifetime,” BET evp of specials, music programming and music strategy Connie Orlando said in an April statement.